Universal Design Elements
The following universal design guidelines apply to all Guttman Holdings Companies unless otherwise noted.
Typography
The chosen typeface used in the Guttman Holdings portfolio is Nunito Sans. Choosing from a combination of weights, you can use Nunito Sans to create a clear and consistent visual hierarchy. Applied correctly, your use of type will draw the reader’s attention, leading them to the most important information first, and maintaining a sense of clarity, order, legibility, and structure throughout your written communications.
Primary Font
Nunito Sans
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z
Light
Regular
SemiBold
Bold
Secondary Font
When Nunito Sans is not available, Arial can be used as a universal font for collateral such as, letterhead, PowerPoints, etc.
Photography
The Guttman Holdings Companies are developing an image library of approved brand photography for use across all collateral and communication efforts, including PowerPoint decks, our website, print collateral, tradeshow signage, video productions and other purposes. If new imagery is required, the images should conform to the characteristics prescribed in these standards.
Characteristics to keep in mind when using photography are as follows:
- Beautiful & inspiring
- Innovative & sustainable
- Safety & reliability
- Performance & quality
- Diversity & pride
- Avoid:
- Unnatural treatments
- Artificial poses or people
- Dated imagery
Iconography
The following icons are available to be used across all Guttman Holdings Companies. If a new icon must be created for a specific topic, please use the following guidelines:
Icon Style
Stroked (no fill color)
Weight must remain consistent
Icons can be contained within a circle, but can also exist without a circle
Preferred colors are white or blue
Secondary colors may be used and depend on the Company
Marketing Collateral
To ensure a professional and cohesive persona is reflected throughout all Company communications, the use of specific branded elements is required by all creators. Acceptable collateral templates for different external and internal communications are as follows:
PowerPoint Template
Users must adhere to the branded slides contained in the download below. This PowerPoint template was created to keep all Guttman Holdings Company presentations consistent. The templated fonts, slide layouts, etc., should be used in the making of every presentation.
Letterhead
Users must adhere to the following letterhead format.
Business Cards
Each employee should be personally upholding a consistent brand persona on behalf of the Company through the use of the following business card design. Deviations from this format are not allowed.
Email Signature
As an effort to maintain a consistent digital persona, all Guttman Holdings employee owners should incorporate the following signature format into their email.
Microsoft Teams Backgrounds
Users are encouraged to use our branded company backgrounds for virtual meetings.
