Identity Guidelines

Primary Logos

Guttman Renewables has three official logo lockups as seen below—Guttman Renewables vertical, Guttman Renewables horizontal, and the Guttman Renewables mark.

Secondary Logos

While the full color primary logos are preferred, there are instances where a single color (secondary) logo is necessary. Designers should carefully choose which logo is most appropriate in the context of their design.

Logo Colors

When presented in color, the Guttman Renewables logo lockup should only be represented with a specific, singular green color.

Logo Misuse

Below are some examples of wrong usage of the logo. To maintain a cohesive look across all channels, please refrain from committing any of the following mistakes.

1. Do not alter text.

2. Do not change company logo colors.

3. Do not condense or inappropriately scale the logo.

4. Do not place the logo on a complicated background or a background that provides insufficient contrast.

Clear Space

To ensure legibility, always keep a minimum clear space around the logo. The space isolates the mark from any competing graphic elements like other logos or copy that might conflict with, overcrowd, or lessen the impact of the logo.

The minimum clear space is defined as the letter ‘G’ in the Guttman Renewables logo.

Minimum Size

To ensure visibility, logos should never be presented in sizes smaller than the requirements shown on this page. Logos should be sized appropriately for the piece being designed.

330px

176px

Carbon Offsets

Primary Logos

The Carbon Offsets logo has three official logo lockups as seen below—Carbon Offsets horizontal, Carbon Offsets vertical, and the Carbon Offsets mark.

Secondary Logos

While the full color primary logos are preferred, there are instances where a single color (secondary) logo is necessary. Designers should carefully choose which logo is most appropriate in the context of their design.