Brand Voice
Our Tone
Guttman Renewables represents a tangible, practical, attractive means for our fuel customers to achieve sustainability in their operations. As such, we have earned the privilege of speaking with authority on the subject but must always do so with respect and a spirit of collaborative energy.
Our default tone will always be one of offering
guidance and advice.
Regardless of who the customer may be, our default tone will always be one of offering guidance and advice with the shared goal of helping the customer achieve its environmental objectives in a safe and cost-effective manner. Simply put, our knowledge and resources are at the service of the customer, and our communication must reflect that sense of duty and grateful responsibility.
Messaging Hierarchy
Name
Guttman Renewables
Tagline
Innovation and Sustainability. Always.
Descriptor Line
To reduce the environmental impact of our products and their usage through innovation and collaboration with our customers.
What Guttman Renewables Does
We work in tandem with our customers to craft and maintain a sustainable future by applying innovation, collaboration, and personal responsibility; thereby enabling our customers continued environmental success and long-term growth.
Differentiators
Industries like transportation, commercial & industrial, and heavy industry have used Guttman Renewables Carbon Offsets as a powerful and easy-to-use tool for shrinking their carbon footprint. Our team of experts put together the right plan and help to administer it to the customer. We also offer a comprehensive suite of renewable fuels, including ethanol products that greatly reduce a fleet’s impact on carbon emissions, and biodiesel products as an alternative to petroleum, reducing greenhouse gas emissions by an estimated 35 million metric tons a year.
Our Appeal to Customers
Sustainable solutions from Guttman Renewables help businesses reduce environmental impact, while keeping their fuel tanks full. Because of our solutions and expertise, the customer never sacrifices efficiency or value, while we help companies achieve their ESG goals. We offer smart solutions that give customers the best of both worlds.
Boilerplate Description
Guttman Renewables’ — the latest innovation from Guttman Energy — overriding purpose is to help customers achieve their environmental goals in a safe, practical, and cost-effective manner, using tools including carbon offsets and alternative renewable fuels.
Additional information is available at https://www.guttmanenergy.com/renewables/.
