Identity Guidelines
Logos
Our logo is the most visible and valuable asset of our brand identity. It’s a mark that unites our programs. The elements that make up our logo are a direct reflection and representation of the brand.
Primary Logos
Source One Transportation has one official logo lockup as seen below.
Secondary Logos
While the full color primary logos are preferred, there are instances where a single color (secondary) logo is necessary. Designers should carefully choose which logo is most appropriate in the context of their design.
Logo Colors
When presented in color, the Source One Transportation logo lockup should only be represented with two colors––blue and teal.
| Pantone | CMYK | RGB | HEX | |
|---|---|---|---|---|
| 5483 | 73, 34, 39, 5 | 75, 133, 142 | #4b858e | |
| Blue 072 | 100, 79, 0, 0 | 0, 79, 163 | #004fa2 |
Logo Misuse
Below are some examples of wrong usage of the logo. To maintain a cohesive look across all channels, please refrain from committing any of the following mistakes.
1. Do not alter text.
2. Do not change company logo colors.
3. Do not condense or inappropriately scale the logo.
4. Do not place the logo on a complicated background or a background that provides insufficient contrast.
Clear Space
To ensure legibility, always keep a minimum clear space around the logo. The space isolates the mark from any competing graphic elements like other logos or copy that might conflict with, overcrowd, or lessen the impact of the logo.
The minimum clear space is defined as the letter ‘S’ in the Source One logo.
Minimum Size
To ensure visibility, logos should never be presented in sizes smaller than the requirements shown on this page. Logos should be sized appropriately for the piece being designed.
115px
Color Palette
The color palette for Source One Transportation is the same two colors as the logo.
| Pantone | CMYK | RGB | HEX | |
|---|---|---|---|---|
| 5483 | 73, 34, 39, 5 | 75, 133, 142 | #4b858e | |
| Blue 072 | 100, 79, 0, 0 | 0, 79, 163 | #004fa2 |
Design Elements
To view typography, photos, and iconography guidelines please click here. The design elements are universal to all Guttman Holdings Companies.
