Identity Guidelines

Logos

Our logo is the most visible and valuable asset of our brand identity. It’s a mark that unites our programs. The elements that make up our logo are a direct reflection and representation of the brand.

Download Logos

Primary Logos

Guttman Holdings has three official logo lockups as seen below—Guttman Holdings grouped with the three subordinate companies (Guttman Energy, Source One Transportation, and Guttman Renewables), Guttman Holdings with the descriptor “An Employee-Owned Company”, and Guttman Holdings stand-alone.

Secondary Logos

While the full color primary logos are preferred, there are instances where a single color (secondary) logo is necessary. Designers should carefully choose which logo is most appropriate in the context of their design.

Logo Colors

When presented in color, the Guttman Holdings logo lockup is represented with the five colors that make up the three subordinate company logos.

Pantone	CMYK	RGB	HEX
647 C	91, 63, 20, 4	35, 96, 146	#236094
	16, 100, 76, 5	196, 13, 60	#C40D3C
5483	73, 34, 39, 5	75, 133, 142	#4b858e
Blue 072	100, 79, 0, 0	0, 79, 163	#004fa2
369	57, 0, 100, 0	122, 193, 66	#7ac142

Descriptor Tag

For external communications only, the descriptor tag below can be appended to any of the three subordinate company logos. The descriptor tag is subordinate to the company logo. Each company has its own lockup as well as a vertical and horizontal version. If necessary, each lockup may become a white knockout.

Guttman Energy

Horizontal

Vertical

Source One

Horizontal

Vertical

Guttman Renewables

Horizontal

Vertical

In places where the descriptor tag is inappropriate or unnecessary, designers and writers may use the following language as small print.

“‘Company name’ is a subsidiary of Guttman Holdings, an employee-owned Company.”

Logo Misuse

Below are some examples of wrong usage of the logo. In order to maintain a cohesive look across all channels, please refrain from committing any of the following mistakes.

1. Do not alter text.

2. Do not change company logo colors.

3. Do not condense or inappropriately scale the logo.

4. Do not place the logo on a complicated background or a background that provides insufficient contrast.

Clear Space

To ensure legibility, always keep a minimum clear space around the logo. The space isolates the mark from any competing graphic elements like other logos or copy that might conflict with, overcrowd, or lessen the impact of the logo.

The minimum clear space is defined as the letter ‘G’ in the Guttman Holdings logo.

Minimum Size

To ensure visibility, logos should never be presented in sizes smaller than the requirements shown on this page. Logos should be sized appropriately for the piece being designed.

420px